A few pointers that came out during our Education Innovation Day were as follows:
1) Brands have to use a NARRATIVE approach. Telling stories means that the focus is no longer on push sales, but rather pull. Get enough buzz around, people will talk abut you and your products, right before they go buying it. Gotta get them to talk about us!
2) Surprise people and use the FUN element in a new way. Fun is a vital element for both people working for the company (remember the amazing video made by Brian!) and the end users. The beauty of unexpected can work magics in getting people to relate to your mad/courageous novelty!
Well guys, I’m still stuck in the “Why Not Inn” where you left me. Here’s a thought:
The Beauty Industry is a quite exclusive area of operation, maybe a bit stiff and dreading for many less sophisticated men like me. Certainly for most of us that are passionately active on the net (namely the ones that can really make your brand visible online) is a no-go area.
Don’t you think that often this means that Beauty Ind. is self celebratory, (auto-referenziale) and not all-inclusive. You won’t like what I’m about to say but maybe the Beauty Industry takes itself a bit too seriously 
What about getting a Geek in one of your SPA and see what happens? (Geek: a Nerd like the ones in Napoleon Dynamite)
Follow the story on camera, do an interview before, during and after treatment. The potential is great and we could try this easily in 2 hours basically free of charge. Teach him about the products, he will ask questions (intelligent ones) even if he’ll feel totally uncomfortable.
What do you think guys?
Don’t just dismiss it on the basis of what you know until now… remember think of the above in your “why not” mind-set.
Let’s hear from you… At least let’s discuss it!
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